2011 - Present
Responsible for planning and executing digital, social, and mobile marketing strategies for thirteen hotels in NY, CA, DC, Toronto, Chicago, Miami, and London; duties include website content and design strategy, PPC, SEO, social media, email marketing, brand partnerships, paid media placements, and internal education
Provide individual hotels with data analysis, strategy, social media best practices and digital innovation for all defined social presences.
Oversee strategy, content, and planning for 30+ social networks for both individual hotels, and corporate level accounts (Facebook, Twitter, Foursquare, Instagram, Pinterest, Google+
Create, edit, and publish content for digital including brand blog, digital marketing collateral, and bi-weekly newsletter sent to 400,000+ subscribers
Manage Search Engine Optimization campaigns on national and regional levels.
Oversee digital and creative agencies to maintain brand consistency across multiple platforms.
Establish strategic brand partnerships to gain exposure to a like-minded audience through branded social + data acquisition campaigns.
Track, analyze, and present monthly digital analytics and metrics internally to measure growth, & ROI campaigns aligned with annual marketing plan goals