Fiona Goldstein
Social media strategist working to help brands build and foster their
online identities through high impact marketing, digital public
relations, and communication campaigns.
Currently the senior brand manager, digital + social media at Thompson Hotels, where I strategize and execute initiatives in the following spaces:
digital + social media + mobile + eCommerce + partnerships
30 under 30: Hotel Management Magazine
Creating a digital footprint: Hashtags and Stilettos
Capturing the end user on mobile sites: Hotel Business Magazine
Merging the mobile and desktop booking experience: Hospitality Technology
Room 100 Blog: Live Fast Magazine
Want to chat? fionagoldstein@gmail.com
LinkedIn- Facebook
- Twitter
- Foursquare
- Instagram
- Contact
-
Info
- Digital + Social Media Senior Brand Manager/StrategistInternet | Greater New York City Area, USSummary
Senior Brand Manager, digital + social media working to help brands obtain revenue and awareness through strategic social and digital marketing marketing, acquisition, and digital blogger outreach/influencer campaigns.
Worked in social media for 5+ years both on the agency & client side. Currently leading all social media & digital marketing efforts for Thompson Hotels at a global brand level.
Specialties: Digital & social strategy planning and development, online community management, blogger outreach, content marketing, application building, fostering an online and offline awareness for brands, on and off-page SEO strategy, branding, social media strategy, establishment of strategic partnerships, and business development.
Experience- Mar 2011 - PresentSenior Brand Manager, Digital + Social Media / Thompson Hotels
Responsible for planning and executing digital, social, and mobile marketing strategies for thirteen hotels in NY, CA, DC, Toronto, Chicago, Miami, and London; duties include website content and design strategy, PPC, SEO, social media, email marketing, brand partnerships, paid media placements, and internal education
Provide individual hotels with data analysis, strategy, social media best practices and digital innovation for all defined social presences.
Oversee strategy, content, and planning for 30+ social networks for both individual hotels, and corporate level accounts (Facebook, Twitter, Foursquare, Instagram, Pinterest, Google+
Create, edit, and publish content for digital including brand blog, digital marketing collateral, and bi-weekly newsletter sent to 400,000+ subscribers
Manage Search Engine Optimization campaigns on national and regional levels.
Oversee digital and creative agencies to maintain brand consistency across multiple platforms.
Establish strategic brand partnerships to gain exposure to a like-minded audience through branded social + data acquisition campaigns.
Track, analyze, and present monthly digital analytics and metrics internally to measure growth, & ROI campaigns aligned with annual marketing plan goals
- Jun 2008 - Mar 2011Associate Director, Lifestyle Practice / Attention
Administer social media marketing/digital campaigns to increase brand awareness in high authority communities online in the travel, beauty, fashion, luxury, and consumer space. These digital campaigns have increased retail sales, generated consistent social media coverage and improved organic search performance.
Clients included: HBO, CNN, Threadless, Hudson Jeans, Nine West, COTY Fragrances (Secret Obsession Calvin Klein, Harajuku Lovers Fragrance, and ck one), Vivienne Tam, Crocs/Ocean Minded, Herman Miller, Hilton Worldwide, The Ritz-Carlton, Morgans Hotel Group, Hard Rock Hotel & Casino, and Camarena Tequila.
- 2008 - 2008Public Relations / The Rosen Group
- 2007 - 2008College Group At The Met / The Metropolitan Museum of Art
- 2007 - 2007Marketing/Circulation / Time Out New York
- 2006 - 2007Literary Division / Paramount Pictures
- 2005 - 2006Public Relations / Smashbox Cosmetics
- Jan 2005 - Sept 2005Reporter / In Touch Magazine
Education- Marymount Manhattan CollegeB.A. in Psychology
Additional Information-
Websites:
-
Status
-
Tweets
- The Sydney Opera House sails are getting a new visual adventure featuring dramatic animations http://t.co/lNloEqJQ9u
- Donut + Croissant. RT @Refinery29: Cronuts are happening. Accept it and rejoice. http://t.co/Ouu3OtZMqX
- Nice to meet you all ;) RT @gregbodenlos: Reachin out to hotel #socialmedia VIPs @TiffanyAMullins @fionagoldstein @jenkedinger
- Does anyone have a colorist/hairdresser for blondes in nyc they love? Help!!
- RT @Gothamist: Guide To The Best NYC Beaches You Can Get To Without A Car http://t.co/u80SMvEIcT
- I'm at New York Sports Club - SoHo (New York, NY) w/ 2 others http://t.co/QFQwG9zxAA
- I'm at Miller's Tavern (Brooklyn, NY) w/ 2 others http://t.co/UCTMl31IM8
- Rainy Sunday run (@ McCarren Park Track - @nycparks w/ 2 others) http://t.co/2YU0svgwwR
- On a call someone just told me to "noodle on an idea". I do not know how to respond.
- Win a trip for 2 to NYC with prizes from @Physique57 @6_Columbus @BenefitBeauty & @INTERMIX! #SummerBeautiful http://t.co/aoGegrgeVV
- Frieze! (@ FRIEZE New York w/ 24 others) http://t.co/5HKqNz2oFf
- Yikes.RT @JohnnyJet: Two passengers missing, apparently overboard, from a Carnival #cruise. http://t.co/1M6vyAr3d8 via @insuremytrip
- !!! (@ Park Avenue Armory for The National w/ 44 others) http://t.co/0bCKPQPI66
- RT @levoleague: "Just do something extra. Don't be five minutes late, be five minutes early." - @WarrenBuffett #OfficeHours
- Tacos!! (@ Villain for Luncha Libre: Thrillist Taco Knockout w/ @mikeboyceesq) http://t.co/eXisRjjqqL
- Large scale art installations in progress: http://t.co/KGWytq0IBa
- @luciastoller yes! Ms.Stoller isn't here..I can take a message!
- @gregbodenlos you're too sweet ;)
-
Checkins
- Inn at Holiday Valley6081 Route 219 S
- Betty's Restaurant370 Virginia St
- Buffalo Niagara International Airport (BUF)4200 Genesee St
- John F. Kennedy International Airport (JFK)at JFK Access Rd
- Agua De La Vida Day Spa571 Metropolitan Ave
- Thompson Hotels Corp. HQ54 Thompson Street
- Thompson Hotels Corp. HQ54 Thompson Street
- Thompson LES Hotel190 Allen St
- STORY144 10th Ave
- Quantum Leap226 Thompson St
- Thompson Hotels Corp. HQ54 Thompson Street
- Night of Joy667 Lorimer St
- Thompson Hotels Corp. HQ54 Thompson Street
- New York Sports Club - SoHo503 Broadway
- Miller's Tavern2 Hope St
- McCarren Park TrackDriggs Avenue
- Cafe Momo104 Roebling St
- Greenhouse HolisticRoebling Street 88
- Prospect ParkProspect Park
-
Photos
